Morgan Stanley launched a crypto price war on E*Trade at 50 basis points, undercutting Coinbase and Schwab.
Summary
- Morgan Stanley launched a pilot on May 6 allowing E*Trade users to trade Bitcoin, Ether, and Solana at 50 basis points per trade via Zerohash.
- The fee undercuts Schwab’s 75bps, Fidelity’s 1%, and Coinbase’s retail rates, prompting Bloomberg analyst Eric Balchunas to warn crypto exchanges to be scared.
- Morgan Stanley plans to expand crypto access to all 8.6 million E*Trade clients later in 2026 alongside a proprietary digital wallet.
Morgan Stanley has launched a crypto trading pilot on its ETrade platform at 50 basis points per trade, immediately undercutting every major retail rival. Bitcoin, Ether, and Solana are available directly inside ETrade brokerage accounts via Zerohash, which handles liquidity, custody, and settlement.
The 50-basis-point fee sits below Schwab’s 75bps, Fidelity’s 1%, and Coinbase retail fees that can exceed 0.5% depending on tier and payment method. Jed Finn, Morgan Stanley’s head of wealth management, said the move is “much bigger than trading crypto at a cheaper rate,” describing it as a strategy to keep its 8.6 million clients inside its own ecosystem.
Why crypto exchanges are watching nervously
Bloomberg ETF analyst Eric Balchunas warned immediately after the launch that “crypto exchanges should be scared.” He drew a direct comparison to the fee race that followed the launch of spot Bitcoin ETFs, which saw providers start at 50 basis points before Morgan Stanley undercut them all with a 14-basis-point offering.
“By the time the dust settles it’ll be pretty dirt cheap to trade crypto everywhere,” Balchunas said. Industry leaders pushing back noted the perspective is US-centric, with global platforms already diversified beyond spot-trading fees into derivatives, DeFi, and international markets.
Coinbase, which posted a $1.49-per-share quarterly loss for Q1 2026 on revenue of $1.41 billion, already launched commission-free stock trading in February as part of its “Everything Exchange” strategy to reduce dependence on crypto trading fees.
The scale of Morgan Stanley’s distribution advantage
Morgan Stanley’s 16,000 financial advisors oversee $9.3 trillion in client assets, a distribution channel crypto-native platforms cannot match. The pilot is small for now, but the bank plans to roll out access to all 8.6 million E*Trade clients later in 2026 alongside a proprietary digital wallet capable of holding crypto alongside tokenized stocks, bonds, and real estate.
The move follows Morgan Stanley’s April 8 launch of its own spot Bitcoin ETF, MSBT, which charges just 14 basis points and avoided outflows throughout its entire first month of trading, a record no other spot Bitcoin ETF matched during the same period.
